HUMMER EV TAKES THE
STAGE ON MELROSE

Recently, LA’s Melrose Avenue was transformed into the center of the supertruck universe.

At the “Like Nothing Else GMC HUMMER EV Supertruck Experience” event hosted by streetwear maestro Don C, reservation holders as well as a who’s who of the entertainment world flocked to LA’s famed avenue of fashion, dining and entertainment to experience the all-electric GMC HUMMER EV Pickup in a one-of-a-kind immersive driving experience.

Guests experienced the HUMMER EV through a 3D kaleidoscope that allowed them to interact with the state-of-the-art pickup. Don C’s voice guided the audience as they navigated desert landscapes, rocky hills and alpine terrains, getting to experience the vehicle’s smooth, powerful movements through even the most extreme and dramatic off-road conditions.

The immersive experience was created by SHOWstudio. Founded by Nick Knight, SHOWstudio is known for pushing the boundaries of communicating fashion—and now, revolutionary “go anywhere, do anything” HUMMER EVs—with live content, innovative collaborations and unique conversations.

This is Don C’s second collaboration with the supertruck, having starred in a recent series of short films—the GMC HUMMER EV “Malibu Series”—showcasing the truck’s electrifying capabilities.

The evening concluded with rapper Big Sean—another star of the “Malibu Series”—performing for the crowd as they celebrated the HUMMER EV Pickup.