SUPERTRUCK MEET SUPER CAUSE

On January 28, the First Ever GMC HUMMER EV SUV—VIN 001—went on the auction block at Barrett-Jackson, the world’s greatest collector car auctions. 

When the bidding finally ended, the second all-revolutionary, all-electric supertruck sold to the highest bidder for $500,000. 

One hundred percent of the proceeds went directly to the nationwide recreation access and stewardship organization Tread Lightly!

The auction was broadcast live January 28 at 4:30 p.m. MT/6:30 p.m. ET. Learn more about it.

The environmental conservation organization Tread Lightly! and its partners lead a national initiative to protect and enhance recreation access and opportunities by promoting outdoor ethics and good stewardship of the land. 

Their goal is to balance the needs of the people who enjoy outdoor recreation with our need to maintain healthy ecosystems and thriving populations of fish and wildlife. Focusing on both land and water, their work is representative of nearly every form of outdoor recreation including promoting safe and responsible use of motorized vehicles in the outdoors. Learn more about their work and join them.